PETA

PETA: TRAIN LIKE A VEGAN

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PETA

PETA: TRAIN LIKE A VEGAN

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~ INSIGHT ~

Vegan also means muscle, no need for animal protein to build it. Cam Newton and other athletes can prove it.

~ IDEA ~

We made a social media series to deliver the message.

CAM

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CHAINS ARE NOT FOR DOGS

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CHAINS ARE NOT FOR DOGS

~ DELIVERABLE ~

WE WANT To urge people to never chain their dog and emphasize
that dogs do not belong on the end of a chain
but are meant to be treated as part of the family.

~ IDEA ~

WE ARE USING MTV host / singer / rapper JUSTINA VALENTINE and her DOG
TO DELIVER THIS MESSAGE.